量贩式KTV的概念与特点

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1^# 大中小发表于 2007-11-18 12:07 只看该作者

量贩式KTV的概念与特点

</script> （1）、量贩式KTV的概念：量贩式KTV又称“自助式KTV”，“量贩”一词源于日语即大量批发的超市。由此引出的量贩式经营，实际体现的就是透明，平价和健康的消费方式。自助购物、自点自唱。 （2）量贩式KTV的特点：量贩式KTV娱乐场所，也是夜场其中之一，近两年比较兴旺，主要以白领一族、家庭聚会、公司Party为消费群体。价格比较优费，一般只提供卡拉OK歌唱为主，不能播放HIGH型DISCO音乐。全天24小时营业，包房以计时钟消费，没低消，酒水食品以量贩自助式购买。 量贩式KTV与传统夜场（DISCO夜场）不同点 1、传统夜场K TV包房以最低消费形式经营，而量贩KTV没有最低消费，以计时钟消费形式。 2、营业时间不同 3、量贩式KTV没大型节目表演，一般不能播放DISCO音乐，只能唱卡拉OK。 4、自娱自乐。 5、消费价格比传统夜场优惠，（酒水、食品方面）不另加服务费。 6、酒水、食品、量贩式自助形式购买，而传统夜场由客人看酒水牌，服务员电脑落单形式购买。 量贩式KTV与传统KTV对比一览 

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对比项目<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com

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量贩式KTV<o:p></o:p></TD>5 [) B7 M6 r# F9 _

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普通KTV<o:p></o:p></TD></TR>+ Q3 o9 N7 Z& [ d" B" e* L* B

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营业时间<o:p></o:p></TD>

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基本上24小时营业<o:p></o:p></TD>3 d; J# e! U& h2 k: Q2 u1 y+ I9 [
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一般只有晚上营业，营业时间不超次日2点<o:p></o:p></TD></TR>+ w; A+ P% c1 }% q5 o
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基本情况<o:p></o:p></TD>4 L) q0 b O- g
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装修舒适，音响效果一流<o:p></o:p></TD>
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良莠不齐，好差均有可能<o:p></o:p></TD></TR>
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计算方式<o:p></o:p></TD>

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采用小时和分钟计费<o:p></o:p></TD>' H0 p7 u" c% q7 B0 h% ?2 ]
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价格与消费时间长短无关<o:p></o:p></TD></TR>% Z' y x5 {5 w9 g( E

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价格方面<o:p></o:p></TD>
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包厢按时段计费，不同时段价格差异明显，非节假日和白天的价格非常之优惠<o:p></o:p></TD>

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按包厢大小计算，价格一般固定<o:p></o:p></TD></TR>
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最低消费<o:p></o:p></TD>8 H1 r; A0 m- J$ i, }1 }0 B! W: [
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不设最低消费和人头费<o:p></o:p></TD>

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设有最低消费和人头费<o:p></o:p></TD></TR>

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服务方式<o:p></o:p></TD>
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包厢不设专职服务员，采用自助服务<o:p></o:p></TD>

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包厢设有专职的服务人员<o:p></o:p></TD></TR>) u0 Q/ H% o- J7 V% P

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洒水供给<o:p></o:p></TD>
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附设便利超市，酒水小点几乎平价供给<o:p></o:p></TD>

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不设超市，酒水小点价格高昂<o:p></o:p></TD></TR>

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营业规模<o:p></o:p></TD>) v% t% Q6 y; }$ A

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规模化经营，一般拥有几十个甚至上百个大小包厢<o:p></o:p></TD>
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包厢数量多少不定<o:p></o:p></TD></TR>3 R/ v& C+ F8 v, ]
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服务对象<o:p></o:p></TD>

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消费人员涵盖商务消费人群和普通消费者<o:p></o:p></TD>
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多为商务消费人群<o:p></o:p></TD></TR>$ j& ^( x, n( `/ H7 L9 X1 q

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附加服务<o:p></o:p></TD>/ j) D3 i- d! r5 P. l6 S$ G8 Z
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<o:p> </o:p></TD>

<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 128.2pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" vAlign=top width=171>* m( m4 U4 d7 s5 h2 Q4 O0 X- f; v4 [

不提供免费餐饮等附加服务<o:p></o:p></TD></TR>% s6 o8 @3 k& e' s8 C
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其他方面<o:p></o:p></TD>
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突出安全、健康和自助式的时尚概念<o:p></o:p></TD>

<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 128.2pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" vAlign=top width=171>& y4 _9 E4 U7 J. I& x! C0 l* {2 S3 ?

轻易引起暖味联想<o:p></o:p></TD></TR></TBODY></TABLE></td> </tr> <tr> <td height="25"> </td> </tr> <tr> <td background="../

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2^# 大中小发表于 2008-5-23 13:20 只看该作者

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